Get real healthcare.
Personal. Direct. Available Anytime. Now Nationwide.
Vertical Health offers direct primary care through chat — subscribe to Dr. Merchant and message him any time for unlimited, personalized care with no copays and no waiting rooms.
We're breaking the costly healthcare cycle.
While traditional healthcare drives up premiums and delays treatment, Vertical Health delivers unlimited direct primary care through chat — message Dr. Merchant any time, from anywhere, for a flat monthly fee. No waiting rooms. No copays. No surprise bills. We prioritize outcomes over volume, giving you a true personal doctor who knows your history and is available when you need him.
Vertical Health Direct Primary Care
The way healthcare should be delivered.
We build lasting doctor-patient relationships through a simple, chat-based model. Subscribe to Dr. Merchant directly, message him any time, and receive real medical advice, prescriptions, lab orders, and follow-up care — all without leaving your home. It's the front door to real healthcare: simple, personal, and empowering.
More Than a Primary Care Visit — A Personal Doctor in Your Pocket.
Dr. Merchant can review images you upload, interpret your lab results, prescribe or refill medications, and help you understand specialist recommendations — all through chat. For cases where in-person care is truly needed, Dr. Merchant will guide you on exactly what to ask for and help you make sense of what you hear.
WHO WE WORK WITH
Solutions for Everyone
Individuals & Families
Subscribe to Dr. Merchant and message him any time. Get diagnoses, prescriptions, lab orders, and ongoing care — all through chat, for one flat monthly fee.
Employers & Businesses
Give your team a real personal doctor for less than the cost of a single co-pay per month. Reduce sick days, urgent care visits, and downstream costs.
Benefits Brokers
Offer your clients something truly different: a personal doctor accessible by chat, at a transparent monthly rate. A DPC benefit that employees actually use.
Benefits Consultants
Add chat-based direct primary care to your health benefits strategy — a high-value, low-cost addition that your clients' employees will love.
WHY CHOOSE VERTICAL HEALTH
Our Approach to Healthcare
Focus on Health Span & Performance
Our model is designed to maximize how long you stay healthy and independent, helping you achieve your maximum potential.
Dr. Merchant is invested in you for the long term. Because you can message him any time, he can provide ongoing lifestyle, preventative, and performance guidance that goes far beyond what's possible in a rushed 10-minute office visit.
Transparent & Responsive Care
Enjoy unlimited access with no copays or visit fees. Call or text your doctor directly as needed.
Subscribe once and message Dr. Merchant any time — no copays, no visit fees, no appointment scheduling. Send a message in the morning and get a response from Dr. Merchant directly. Healthcare you'll actually use.
Affordable & Collaborative Healthcare
Direct access to comprehensive preventative healthcare is proven to reduce downstream costs and improve overall wellbeing.
A personal doctor for $50/month is less than most single co-pays. Members benefit from clear, predictable pricing with no insurance middleman, no surprise bills, and no confusing EOBs. Works with or without insurance.
GET STARTED
Get Your Free Info
Not ready to subscribe yet? Drop your info and we'll send you everything you need to know about membership with Dr. Merchant — no pressure.
OUR PRICING
Simple, Transparent Membership
Experience healthcare that's straightforward and affordable. No hidden fees, just direct access to your doctor.
Direct Primary Care
$50/month
per member
- No copays, no visit fees
- Unlimited messages & appointments
- Diagnoses, prescriptions, lab orders & refills through chat
- Direct access to Dr. Merchant
- Works with or without insurance
Works with all insurance plans or no insurance.
HSA eligible.
Special rates for families & businesses available.
Have questions or need a custom plan for your family or business?
Book A MeetingFAQ
Frequently Asked Questions
Ready to Choose Real Healthcare?
Ready for a personal doctor you can actually reach? Subscribe to Dr. Merchant today and message him any time — no waiting rooms, no copays, just real care.